"This is damaging to your brand because over time your audience is getting used to tuning you out. It’s so easy to ignore these type of posts because there’s zero value to your audience. We start to ignore your check-in updates and then over time start to ignore you all together. You don’t have to use a platform just because you think you’re supposed to. Again, there’s no value for your audience and if we’re not getting value from you then you’re dead to us. I know that sounds harsh, but sometimes reality is harsh."
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John Morgan » Why Location-Based Apps Are Destroying Your Brand
An interesting take on the effect of “checking in” has on your brand.
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