"Great graphic designers have good taste. They understand how to use type and imagery to create objects and advertising that resonate with people likely to buy. Copying a book cover or a business card or a mayo label isn’t good taste, it’s copying. The difficult work is doing a new thing in a way that people who have never seen it before will ‘get it’."
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Seth Godin on Accounting for taste
Ah, Seth - it’s statements like these that make me wanna read everything you’ve ever written.
