Wonder Bread Marketing pieces circa 1967
I find these pieces fascinating, especially for the era in which they were created, since they could be considered rather risque marketing. Wonder Bread recently celebrated its 90th anniversary in April 2011, so I guess it didn’t hurt. ;)
Sources:
— Poke the Box by Seth Godin
This book is such an excellent inspirational resource. I’m thoroughly enjoying reading it with our Marketing team at work, but it’s really chock full of awesome and encouraging words with a “Get Stuff Done!” attitude for anybody!
Disaster recovery as a Marketing strategy? Fascinating.
This might be old news, but I can NOT believe how brilliant this is. Chex Mix sponsored a *hilarious* song written by The Lonely Island. Talk about having an awesome job - you get to be funny AND get sponsored to do it. LUCKY! (Note, of course this is a fan made video, but don’t let that detract from the super humorous lyrics.)
“Dreamgirl” by The Lonely Island
From Wikipedia:
In February 2009, Comedy rap troupe ‘The Lonely Island’ released a their début album ‘Incredibad’ which features the song ‘Dreamgirl ft. Norah Jones’ which is sponsored by Chex Mix and features a large amount of advertisement for the product with such lyrics as ‘Chex Mix, number one food snack in the land’.
Source: Flickr / dorkmaster“Is anyone here in marketing?” by Mike Monteiro
In case you don’t get the reference:
“If anyone here is in advertising or marketing…kill yourself.”
— Bill Hicks“Oh you know what @Mike_FTW’s doing, he’s going for that anti-marketing dollar. That’s a good market. He’s very smart.”
You do own Rant In E Minor, don’t you?
The Legend of Zelda: Ocarina of Time 3D Ad Featuring Robin Williams
Aww! Super cute and clever ad!
Source:
Netflix Fail:
Netflix recommended a workout video based on my ratings for Leap Frog and Caillou.
TOTALLY disagree. Netflix has detected you are streaming a bunch of kid’s shows - hence you are a parent (who probably has little time for themselves) and could use an exercise solution (i.e. 10 minute workout)
Brilliant, I say.
Source: ishanow
Source: murketingWhen most people think about the effect of counterfeits on legitimate brands—and when brands themselves litigate against counterfeiters—they focus on the “business stealing” effect: Every fake Prada handbag represents a lost sale for Prada. A dirty little secret is that Prada rip-offs can also function as free advertising for real Prada handbags—partly by signaling the brand’s popularity, but, less obviously, by creating what MIT marketing professor Renee Richardson Gosline has described as a “gateway” product. For her doctoral thesis, Gosline immersed herself in the counterfeit “purse parties” of upper-middle-class moms. She found that her subjects formed attachments to their phony Vuittons and came to crave the real thing when, inevitably, they found the stitches falling apart on their cheap knockoffs. Within a couple of years, more than half of the women—many of whom had never fancied themselves consumers of $1,300 purses—abandoned their counterfeits for authentic items.
Fascinating.
Seth Godin - “Don’t tell me what I can’t have” (unraveling a paradox)
Intriguing.
